CHARGING BATTLES
2024

Charging Battles pits Mitsubishi FUSO's light-duty all-electric truck, the eCanter, against other electric objects, such as an electric razor or electric toothbrush. The quirky ad highlights how the new eCanter gets to a full charge in just 90 minutes, faster than its opponents in the ad. 

I designed and produced the motion graphics used in the ad, drawing inspiration from 8-bit arcade and video games from the 90s.